COLLECTION
A quick showcase of screens and small pieces of work from different projects. No deep dive - just a peek into my product thinking.
Ayalon Insurance – Health Policy Issuance
Ayalon challenged me to digitize their physical health insurance form.
a project that turned out to be both complex and fascinating.
One of the key challenges was presenting a large amount of information in a clear way, through a dashboard that allows agents to navigate between existing offers with ease.
Since the client was quite traditional, I drew inspiration from the familiar physical world of folders and paperwork, translating it into a more intuitive digital experience.
The product now supports insurance agents in issuing health policies for their clients.
Meuhedet – Landing Page for Immigrants
Designing in a foreign language is one challenge, but designing a landing page packed with information is another. The client requested a content-rich page that would provide new immigrants from Russia with all the details they need in one place.
To keep it approachable, I grouped the content into clear sections and added anchor buttons that jump directly to each topic. On page load, users see all sections upfront, and after scrolling, the navigation sticks to the top - making it easy to move around without getting lost.
Tnuva GO – Protein Products Website
This was an early concept that wasn’t selected, but it was the direction I was most excited about. The idea was to create a playful, layered experience that celebrates flavor. A world built around the Tnuva GO yogurt line.
The site invites users into a colorful, energetic journey that reflects the lifestyle of active, health-minded consumers. The goal was to combine a fun visual experience with light interactions, while clearly showcasing what goes into the product and how it supports a sporty routine.
Greenland – Loan Repayment Flow
Users found the loan repayment process confusing, especially when choosing how much to repay and understanding its impact. We redesigned the screen to clearly separate the current loan status from the future status, allowing users to try different repayment amounts before confirming. This reduced mistakes and helped users feel more confident in their decision.